Happy to Shun Showrooms, Millennials Storm the Car Market

Younger buyers are helping feed a growing field of app- and web-based services. Last year, millennials topped baby boomers for the first time as new-car buyers.

By Roy Furchgott

Contrary to popular belief, millennials don’t hate cars. They hate car dealerships.

But the pandemic has pushed car dealers to step up online sales, eliminating what millennials (and others) dreaded: showroom visits that averaged five hours, haggling, paperwork, and high-pressure pitches for add-on products like wheel and tire insurance.

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