The Big Money Is Going Vegan

Oatly, maker of dairy alternatives, could be worth $10 billion when it lists on the stock market this week. The share sale is a barometer of changing consumer preferences.

By Jack Ewing and Lauren Hirsch

Private equity has a place at the table, and so do Oprah and Jay-Z. Food giants like Nestlé are scrambling to get a foot in the door. There are implications for the climate. There are even geopolitical rumblings.

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