A burger company has been criticised over a “distasteful” Mother’s Day advert featuring Karen Matthews.
The disgraced mum drugged her daughter Shannon and faked her abduction in a bid to claim a £50,000 reward in Dewsbury, west Yorkshire, in 2008.
On Sunday, March 14, the Otley Burger Company shared a picture of Matthews on Instagram and Facebook along with the caption: "Happy Mother's Day to all the mums out there. Don't forget to treat them to a burger tonight."
The post was taken down from Facebook but remains on Instagram, and owner Joe Scholey has refused to apologise, Leeds Live reports.
One user commented: “Your food sings for itself you don't need to use bad taste humour to promote it.”
Another user said: "This is really quite distasteful and tbh (to be honest) doesn't really do anything to promote your business to decent people.
"Please don't bother with the 'lighten up, it's a joke'. "
A third added:” What a random picture choice…"
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Mr Scholey said he only deleted the post on Facebook because he "had a lot on this morning" and did not want his phone "pinging all the time".
The 28-year-old added he had no intention of deleting the post on Instagram.
He said: "We are a burger company. We literally make money from the slaughter of animals.
"They found this offensive, yet we profit off slaughtering living creatures.
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"They seem to be picking stupid fights.
"I don't really understand what their issue is. They have seen what we post. If they don't like it, don't comment. It was just a bit of a joke."
Mr Scholey acknowledged he had seen three comments under the post questioning the use of the picture but said he would not be apologising for any offence caused.
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"I am not apologising because they got offended," he said. "It does not mean they are correct. It's perfectly legal. I have done nothing wrong."
In 2009, Matthews and the uncle of Shannon’s step dad, Michael Donovan, were each sentenced to eight years in prison for their part in the kidnap.
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