John Lewis has teased fans with an alternative Christmas advert idea after one fan said he was 'dreading' it this year due to the coronavirus pandemic.
Jonathan Dean tweeted what he imagined the store's tear-jerker ad to look like and started a 'pitch meeting' which quickly gained 20K likes and 2K retweets.
Jonathan tweeted: "Dreading the John Lewis Christmas advert this year. Probably a cover of Fix You by a children’s choir, singing to all their nans via Zoom. Any other thoughts?
But to his surprise Becky from John Lewis tweeted back: "*Quickly adds ‘Zoom Nans’ and ‘Children's Choir’ to Christmas advert ideas list*."
This prompted Jonathan to tell his followers: "Lads, it’s happening."
And he told Becky: "Thanks Becky – would love to see this work."
The high-street shop's advert has become a staple of the Christmas calendar with its heartwarming festive message and cost millions to produce every year.
Last year's star was Excitable Edgar – the hapless dragon seen being shunned by villagers after accidentally burning down their decorations, before being redeemed with a job lighting up a Christmas pudding.
Jonathan's tweet sparked many others pitching their own ad ideas.
One said: "An empty, depressing street in winter. A nurse named Eileen leaves her house, walking to the bus stop in her mask. A teenage girl (a new, upcoming artist) picks up her ukulele, opens her window, and begins to strum a slow, acoustic Come On, Eileen."
Another person tweeted: "I am gonna be in bits. I think it’ll be set in a hospital. Woman dr has worked all Xmas looking after patients, not seen family. Elderly patient’s 6 year old grand son visits, says thank you for all her help during the last 6 + months, gives her a card. Song- Christmas choir."
While another wrote: "Anything other than We’ll Meet Again would be so shocking I’d fall over."
John Lewis bosses have reportedly set their sights on featuring Colonel Tom Moore in their famous Christmas advert, according to the Sun.
The war veteran, 100, has become an inspiration for the nation after raising a whopping £33 million in support of the NHS.
The company that is tasked with creating the famous festive advert has reportedly thrown about ideas regarding how they could feature the incredible veteran.
And it seems that many people agree with some ideas featuring the nation's hero.
Somebody tweeted: "Small child writing a gushing fan letter to whom you think is a pop star or footballer. Last scene reveals Captain Tom opening it. Soundtracked by a ukelele version of Foo Fighters My Hero sung by Jorja Smith."
Another wrote: "The camera zooms into his bright blue eyes. When the camera zooms back out, it has fast forwarded 95 years – his eyes still bright blue but they’ve seen a lot. The young boy was Major Tom. We now see Major Tom doing laps of his garden in the snow wearing a Santa hat."
John Lewis said they were not commenting when asked if this year's advert would in some way reflect the testing times the world has faced this year due to the pandemic.
One Twitter user praised the thread for : "Well I'm crying….with laughter. Tweets like this remind me that even in these depressing times there is still lots to love about being British. Our unremitting disdain for vomit-inducing sentimentality for one!"
Should Colonel Tom Moore find time in his busy schedule to squeeze in a John Lewis advert, the veteran would join the likes of Elton John who has starred in a previous advert.
Other famous contributors to the John Lewis advert include Lily Allen, Ellie Goulding and Tom Odell – who have all recorded tracks for the magical advert.
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