Max Clifford was the Tabloid King who controlled everyone and everything.
Once the go to man for every celebrity contract, the PR perv was about to find out there was one deal he just couldn't do and some headlines he was unable to spike.
He soon discovered there are some things a couple of phone calls to old contacts can't fix.
The disgraced publicist was exposed as a ruthless and manipulative sex offender as part of Operation Yewtree's investigations into historic sex crimes
Conviction on eight counts of indecent assault against four victims, he died three years into serving his eight-year sentence.
New Channel 4 documentary Max Clifford: The Fall of a Tabloid King offers a close look at how his fall from grace started and exactly how his life unravelled.
Who was Max Clifford?
The publicist who helped launch the careers of countless stars, he was a man whose celebrity client list that included the likes of Simon Cowell and Muhammad Ali.
The king of the kiss-and-tell story, his well placed newspaper pieces ruined the careers of some of the most powerful people in the country.
He was the deal broker who got his people onto the front pages – and knew how to keep them out of the spotlight as well.
When it all went wrong
Police officers arrested him at his home in December 2012 on suspicion of sexual offences.
Taken in as part of Operation Yewtree which was set up in the wake of the Jimmy Savile sexual abuse scandal, things unravelled.
On April 26 2013, he was charged with a further eleven indecent assaults between 1966 and 1985 on girls and women aged 14 to 19.
Sent to prison
He was sentenced to eight years in prison in May 2014.
Judge Anthony Leonard told Max he should serve at least half his sentence in prison.
Following the verdict, Peter Watt – Director of Child Protection at the NSPCC – stated: “Max Clifford has rightly been unmasked as a ruthless and manipulative sex offender who preyed for decades on children and young women.”
His death behind bars
Clifford died on December 10 2017, it was announced.
He lost his life three days after suffering a heart attack in his prison cell.
He was 74-year- old when he died in Hinchingbrooke Hospital and his victims were still suing him at the time of his death.
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