Melania Trump humiliation: How FLOTUS appeared to used White House to promote her business

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Current US President Donald Trump is less than 100 days away from finding out whether he will keep his role in the White House. Americans will go to the ballot boxes in November and decide who their next president will be: either Mr Trump or the Democrats’ Joe Biden. As things stand, Mr Trump appears to be falling behind his Democrat rival in the polls.

A Washington Post-ABC News poll this month showed Mr Biden far ahead of Mr Trump, 55 percent to 40 percent among registered voters.

That contrasted with March, when Mr Biden and the US President were locked in a near tie as the virus was just beginning to spread.

The same poll found Mr Trump’s approval ratings had crumbled to 39 percent.

This was roughly the same share of the electorate that approved of his responses to the outbreak – while 60 percent disapproved.

The snapshot of American opinion reveals just how divided the country has become, with Mr Trump’s presidency marred with controversy.

One such contentious moment came shortly after Mr Trump was officially inaugurated in January 2017.

Updating the White House website, the Trump’s reportedly added, then swiftly deleted, a mention of First Lady of the United States (FLOTUS) Melania Trump’s jewellery business.

The website also removed all mention of climate change, global warming and LGBT rights.

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At the time, the Washington Post reported how a biography of Melania Trump was put on the site.

The publication said the website published the following bio: “Melania is also a successful entrepreneur. In April 2010, Melania Trump launched her own jewellery collection, ‘Melania™ Timepieces & Jewelry,’ on QVC. (the TV shopping channel)”

After it emerged a spokesperson for the Trumps said the reference to Melania’s “entrepreneurial success” was based on fact and not an endorsement and added the products were not available for sale.

During this period, Mr Trump was facing mounting pressure over conflicts of interest as President and his former commercial life.

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The family has been no stranger to such cross-over violations.

Last month, Ivanka Trump and her father posted photos to social media of them seemingly promoting the Goya food brand.

It came after the head of Goya expressed his support for Trump, prompting calls to boycott the company.

In a tweet, Ivanka posted a picture of her holding a can of Goya black beans with the company’s slogan – “If it’s Goya, it has to be good” – in English and Spanish.

Shortly after, her father President Trump posted to Instagram, writing: “Goya Foods is doing GREAT. The Radical Left smear machine backfired, people are buying like crazy!” accompanied by a picture of him posing with various Goya products.

The post drew the attention of many law and policymakers alike.

As an employee of the US government, Ivanka’s comments risked violating ethics rules which prohibit the use of public office to endorse products or bolster personal business interests.

Walter Shaub, a former director of the US Office of Government Ethics (OGE), wrote in a series of tweets that her comments were ”clearly a violation of the government’s misuse of position regulation”.

“There’s a particularly unseemly aspect to this violation: it creates the appearance that the government’s endorsement is for sale,” he added.

“Endorse the president and the administration will endorse your product.”

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