One in four Brits ‘practically addicted’ to online shopping, survey reveals

Nearly a quarter of adults admit they are ‘practically addicted’ to online shopping and get more excited by a delivery than they do about clocking off work.

A study of 2,000 Brits found 82% enjoy shopping for goodies on the internet, because it is easier to find what you want and you can keep track of your spending.

More than half also admitted to getting excited on delivery day when the doorbell rings and their parcel arrives.

Shoppers even look forward to their online purchases arriving more than video calls with friends and family according to research commissioned by high street giant Argos.

More than one in 10 say it has become so 'regular' that they even know their delivery driver by name.

The study also found 57% would make the most of online shopping and at-home delivery if they were itching to get their hands on the latest products and avoid the crowds.

Juliet Ward, head of toy buying at Argos, said: "It’s interesting to see how in this digital age, it’s the doorbell ringing and getting that delivery, which really excites the nation.

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"There are so many benefits of online shopping and home delivery, and we pride ourselves in giving customers an experience, from selecting the product to delivering it at their door.

"With so much time spent inside over the past few months, we are really excited to be able to bring people an extra bit of joy along with their new products."

The study also found the average adult will buy seven items online every month – more than double the three products bought a month they were buying in 2019.

And 52% acknowledged that they have had more home deliveries in 2020 – as a result of online shopping – compared to previous years.

Games consoles and toys are among some of the items people have bought more of online in the last six months than they did previously.

The research, conducted via OnePoll, found nearly half of those polled do most of their shopping online – whether that’s delivery straight to their door or a simple click and collect purchase.

Juliet added: "People are choosing online shopping as their preferred experience more than ever before and toys have once again made into the top three most popular categories purchased online."

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