Women across the UK are being paid to pump breast milk to help feed newborn babies.
Among them is a mother of four, Kendall Jones who claims she was always left with an "abundance" of breast milk in the freezer that she would usually just throw away and it broke her heart knowing other children could have been fed with it.
The 27-year-old from Telford claims she began donating milk after coming across ads for Best Milk – a delivery service that pays per donation.
She said: "My son was just one week old when I started to see advertisements on Facebook about donating excess breast milk.
"I have breastfed all of my children, and with each one, I have had an abundance of extra milk that I would store in the freezer and then eventually just throw away because I never needed it."
She went on: "I didn’t know what else to do with it, it was heartbreaking to throw it away because I know that many women struggle to breastfeed and here I was putting it in the bin.
"I haven't had the chance to hear from any of the women personally but I was once told about a 2-week old baby who had just received some milk and it really warmed my heart."
Kendal told the Daily Star that to donate you must have blood tests to make sure it's safe for you to donate and the milk is also tested after donation.
Once the milk is approved donators are rewarded with cash for their time and produce.
"You can get reimbursed for your donation as expressing does take a lot of time and energy, as many other breastfeeding/pumping mums know," she said.
"The reimbursement really helps towards the milk bags and food and things to stay healthy. It has really helped my family have a great quality of life as well as helping babies."
Dr Julia Sarno launched the brand year to provide new options to mums who struggle to breastfeed like she did when her son was born.
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She said: "I was desperately looking for safe breast milk for my child. I felt like it was my fault that my son could not receive so-much needed breast milk, and felt I had to find a solution for him.
"Around that time my friend, Barbara telephoned me and cried on the phone because her daughter has developed various food allergies. Barbara took the blame on herself for not being able to breastfeed when her daughter was a baby and was giving him formula instead of natural breast milk.
"That was the crucial moment when I started thinking about how to resolve the pressing issue of scarcity of breast milk in our society. I started reading various forums for mums and discovered that my friend and I are not alone, there are many of us with the same problem.
"Shortly after, I left academia to devote my life to this cause. I wanted a service that would support parents struggling with breastfeeding, by delivering to them safe screened breast milk for their baby by clicking a few buttons on the computer."
Best Milk is the UK's first private breastmilk bank.
It charges £38 for a trial pack of three bottles and offers packages between £80 to £2000 depending on the baby's age and appetite.
In accordance to NHS NICE Clinical Guidelines 93, Best Milk collect, screen and supply pure, human breast milk from third party wetnurses to the parents in need of a helping hand.
The incentive for donating depend upon the quantity of surplus milk supplied and the duration. The more and longer the mum supplies her excess milk, the more expenses she incurs.
Best Milk covers the cost of expressing, storage and sterilising equipment, her food expenses, and childcare costs, and the list is not exhaustive. We take this into account and reimburse accordingly.
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