Meghan Markle and Prince Harry could be raking in millions with one simple move, according to an NFT expert.
The Royal couple recently lost a £20m deal with Spotify, allegedly raising financial concerns for Prince Harry. But Andras Kristof from Galaxis claimed that they could easily make up for this and roll in up to £8m "overnight".
The tech expert says that they could utilise their “incredibly lucrative” brand, Brand Sussex, to cash in by creating non-fungible tokens (NFTs). NFTs are a unique digital identifier that are recorded on a blockchain. Ownership is recorded and can be sold – much like a physical artwork and sports trading card.
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Andras said: "The world could be their (Harry and Meghan’s) oyster if all things are done right. Anyone with a community or following could create their own digital membership cards (NFTs), and provide value to their community, potentially generating millions in the process.
"It all depends on the size of their fame, fanbase, followers, buyer interest, the tangible value they offer, marketing and other external factors. Prince Harry and Meghan Markle are known the world over and would be a massive brand if they created NFTs of themselves individually or as a couple. Their brand could earn them $10m (£8m) overnight in my opinion.”
Galaxis is a platform which allows anyone to create NFTs of themselves and the company has generated more than 180,000 NFTs since 2021 including for stars such as Mike Tyson, Lamelo Ball, and Val Kilmer. They said creating the NFTs could be “very easy” for anyone.
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Andras explained that rare NFTs often sell for huge sums of money, with the hope that they will gain even more value over time. He said: "Like with any collectables, you get a lot of speculative investors hoping they can profit from getting in early. I think that would be even more the case with Harry and Meghan.
"There are constant rumours about them and owning a brand Sussex NFT could potentially be worth a fortune in a few years – especially if they split up or if they reentered the Royal Family. That is not to say that this will happen, but speculative investors will be hedging their bets on something changing in the future which would make their NFT no longer available. This is why I believe they’d be snapped up the second they went on the market."
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